I prepared to this presentation for BA 324 Brand Management lesson in University of Izmir Economics.
We worked on Ülker mavi yesil light mısır ve pirinc cıtırı for BA 324 Brand Management lesson’s final project in university of izmir economics.
I believe, I and my friends had a good work. I want to share this brand audit research to you.
BRAND AUDIT PROJECT OF ÜLKER MAVİ YEŞİL MISIR VE PİRİNÇ ÇITIRI
BA 324 BRAND MANAGEMENT
Faculty of Communication, Izmir University of Economics
EXECUTIVE SUMMARY OF OUR REPORT
We have conducted some surveys and interview to find out how Ülker Mavi yeşil Pirinç ve Mısır Çıtırı manage the brand. According to information through the researches we had some opinions about brand value, brand elements ,brand extension, the marketing program which Mavi yeşil Pirinç ve Mısır Çıtırı performs and also a general idea about the whole light product market.
Our report consists of three main parts which are brand inventory, brand extension and conclusion. In appendix part there are surveys (we do survey and inteview with face to face and via internet) and results of the surveys in the Spss program. In appendix there is also references, it shows how and what we get about the brand. We put references into appendix part because some of the references include appendix and vice a versa.
In summary, in our report we created CBBE pyramit to measure brand awareness and brand associations of Ülker Mavi yeşil Pirinç ve Mısır Çıtırı,we examined 4p’s Of the brand according to 4p’S we identified points of difference and points of parity of the brand, we found out its main competitor(Etİ Form mısır ve pirinç patlağı) and then we compared these two brands and mentioned the results in our report papers .At the end, with respect to some suggestions and recommendations about how Ülker Mavi yeşil Pirinç ve Mısır Çıtırı can manage the brand in a more efficient way and resonate its brand with its target customer.