Brand audit research for Ülker mavi yesil light

Hi Everbody!

We worked on Ülker mavi yesil light mısır ve pirinc cıtırı for BA 324 Brand Management lesson’s final project in university of izmir economics.

I believe, I and my friends had a good work.  I want to share this brand audit research to you.

BRAND AUDIT PROJECT OF ÜLKER MAVİ YEŞİL MISIR VE PİRİNÇ  ÇITIRI

My group friends are; Bahar Çiçek GÖDREN , Aysu GÖKOVA, xyzÖzge ÜÇTOPSelen COŞKUNER and lastly Rabia BAYER

 

 

Submitted to  

  Yrd.Doç. Dr.Ebru UZUNOĞLU

 

For 

BA 324 BRAND MANAGEMENT

Faculty of Communication, Izmir University of Economics

    (Spring 2010)

  EXECUTIVE SUMMARY OF OUR REPORT  

We have conducted some surveys and interview to find out how Ülker Mavi yeşil Pirinç ve Mısır Çıtırı manage the brand. According to information through the researches we had some opinions about brand value, brand elements ,brand extension, the marketing program which  Mavi yeşil Pirinç ve Mısır Çıtırı performs and also a general idea about the whole light product market.

      Our report consists of three main parts which are brand inventory, brand extension and conclusion. In appendix part there are surveys (we do survey and inteview with face to face and via internet) and results of the surveys in the Spss program. In appendix there is also references, it shows how and what we get about the brand. We put references into appendix part because some of the references include appendix and vice a versa.

    In summary, in our report we created CBBE pyramit to measure brand awareness and brand associations of Ülker Mavi yeşil Pirinç ve Mısır Çıtırı,we examined 4p’s Of the brand according to 4p’S we identified points of difference and points of parity of the brand, we found out its main competitor(Etİ Form mısır ve pirinç patlağı) and then we compared these two brands and mentioned the results in our report papers .At the end, with respect to some suggestions and recommendations about how  Ülker Mavi yeşil Pirinç ve Mısır Çıtırı can manage the brand in a more efficient way and resonate its brand with its target customer.

Bu yazıyı sosyal medya paylaşabilirsiniz

Yazar: Erdal Erdoğdu

Ülkemizin önde gelen iletişim danışmanlığı firmalarının PR ve dijital ekiplerinde görev aldım, birçok üniversite ve özel eğitim kurumunda iletişim bilimleri üzerine eğitimler verdim. Ajans ve eğitmenlik hayatımın yanında marka, kurum ve kişilere özel danışmanlık ve eğitim hizmetleri verdim.

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