Archive for the ‘ marketing/pazarlama ’ Category

The Basic Multiattribute model: Yusuf’s Hamburger Makers Decision

                                                                                      Beliefs (B)   Attribute (i)                  Importance            McDonald’s                Burger King             Ohannes Burger   Hamburger                           9                                  3                                      9                                    9   Potatoes                               9                                   7                                     1                                     5   Drink                                     9                                   9                                      4                                     9   Sauce                                    9                                   1                                       9                                    7   Fast                                       7                                   7                                       3                                    8   Cost                                      9                                    1                                       1                                    10   Ambience                            6                                 2                                   2                          8                      Self opinion                        10                                   3                                       5                                    9 ——————————————————————————————————————————-                                                                                   280                                   299                                554   Source: Cos90 Note: These hypothetical ratings are scored from 1 to 10 and higher numbers indicate ‘better’ standing [ READ MORE ]

Hayatın her safhasında ‘Korku’ iş başında!

Marketing Türkiye Dergisi’nin Ekim ayı 2. sayısında  ‘Korku Pazarlaması’ ile ilgili güzel bir yazı var. Pazarlama konusunda uzman birçok blog yazarlarının bazıları da bu ay bloglarında bu konuya yer ayırdılar ve sosyal mecralar üzerinde bu konuyla ilgili çok güzel tartışmalara imza attılar. Dün, okulda ‘Consumer Behaviour’ (tüketici davranışları) dersinde ‘The Self’ (benlik) konusu üzerinde durduk, konuştuk, [ READ MORE ]


DESTEKLEYENLER