Share Tweet                                                                                       Beliefs (B)   Attribute (i)                  Importance            McDonald’s                Burger King             Ohannes Burger   Hamburger                           9                                  3                                      9                                    9   Potatoes                               9                                   7                                     1                                     5   Drink                                     9                                   9                                      4                                     9   Sauce                                    9                                   1                                       9                                    7   Fast                                       7                                   7                                      ... Continue reading →